The AFZ campaign is part of a global grassroots movement encouraging communities, venues, and organisations to boycott and divest from companies that profit from Israel’s occupation and apartheid policies.

In Naarm/Melbourne, AFZ is focused on music and arts venues taking ethical stands through everyday choices.

Through its Israeli franchise, the Central Bottling Company (CBC), Coca-Cola operates a distribution centre in the Atarot Industrial Settlement, located in occupied East Jerusalem.

According to United Nations Security Council Resolution 2334 (2016), Israeli settlements in East Jerusalem have “no legal validity” and “constitute a flagrant violation under international law.”

Atarot was established on land taken from Palestinian communities and has become part of an industrial zone that benefits from the occupation through economic incentives and infrastructure support.
By continuing to operate there, Coca-Cola’s Israeli franchise profits from and helps normalise the occupation of Palestinian land.

Israeli settlements are communities built by Israel on Palestinian land occupied since 1967, including areas such as East Jerusalem and the West Bank.

The United Nations and the International Court of Justice consider these settlements illegal under international law.

They restrict Palestinian access to land, water, and movement, creating economic dependency and deepening inequality.

When companies operate or trade in these settlements, they help sustain and normalise the occupation - which is why the Apartheid Free Zone campaign calls for divesting from them.

Coca-Cola’s Israeli franchise operates a distribution centre in the Atarot Industrial Settlement in occupied East Jerusalem - a site recognised by the United Nations as part of illegally occupied Palestinian territory.

Targeting one company helps focus attention, raise awareness, and build momentum for broader corporate accountability

No. This campaign is not against any people or identity. It’s against corporate complicity in systems of oppression and violations of international law. AFZ supports equality, justice, and freedom for all - including Palestinians and Israelis.

Ethical alternatives are drinks and suppliers that aren’t linked to companies operating in illegal settlements. Venues are encouraged to source from independent, local, or fair-trade producers - and, where possible, from Palestinian-owned brands such as Chat Cola or Gaza Soda.

Links to ethical alternatives

Sign the AFZ pledge online.

Switch to ethical suppliers for their venue or event.

Display AFZ materials like stickers and posters.

Share their commitment publicly on social media to help spread awareness.

Yes. Anyone can take part by:

Avoiding Coca-Cola and its brands in their purchases,

Encouraging local venues to sign the pledge,

Sharing campaign materials online, and

Attending or organising AFZ events. (TBD)

In Australia, Coca-Cola Amatil and The Coca-Cola Company distribute or own brands such as: Coca-Cola, Diet Coke, Sprite, Fanta, Lift, Mount Franklin, Powerade, Pump, Barista Bros, Fuze Tea, Schweppes and Billson’s. (add link to infographic)

AFZ Naarm’s claims are based on publicly available information and credible sources - including United Nations Security Council Resolution 2334 (2016) and reports by international human-rights organisations documenting business activity in occupied Palestinian territories. (Provide links to further readings)

Yes. Advocacy campaigns are protected forms of free expression.
Australia’s defamation laws apply mainly to individuals and small businesses - not large corporations like Coca-Cola.
The AFZ campaign ensures all claims are factual, well-sourced, and free from personal attacks